You have to blog they said. If you want to grow your business you need to have a blog. You need to write at least 5 times a week and post everything as often as possible.
Insert major anxiety, frustration and fear right HERE!
I come from a discouraged and extremely unconfident past when it comes to writing. My high school teachers and my university teachers both told me I would never graduate and flipping burgers was the best job I would be able to get. I mean really, I am not sure what was worse, being bullied on the playground by my classmates or bullied in the classroom by my teachers? Neither experience fostered any inspiration or confidence in myself and it has a been a tough personal journey to get above all that doubt and discouragement. What my teaches seemed to miss, was that I had big ideas! That my brain swarms with new ideas and details at a billion miles a minute and trying to catch those ideas to put on paper in a coherent sentence was difficult for me. And now in my own business I am being told I have to write a blog!?!? I thought I was over the homework and the essays. But here we are, writing blogs.
I have over the course of 5 years, learned to enjoy writing blogs. They don’t feel like homework anymore because I have found ways to organize myself and my fast moving thoughts so that I can concentrate on writing about things that interest me and have helped me in my business. So below I have supplied you with some tips to help you get started blogging today!
Tips on How to Blog:
- Consider your audience. Who are they? What do they do? Where do they hangout? Where do they shop? How old are they? What are their problems? Can you solve any of those problems for them? Once you have figured out who your audience is, you can then speak to them.
- Topics. It’s a great start to have topics you might be an authority on and chat about those. For example, maybe your are an interior designer and you know the best ways to take a boring room and making it stand out in a fashionable way. Or maybe you know all the best places to pick up decor to help transform a room at a reasonable price…you get the picture, Having topics like a DIY or self help section will give you something to write about. Or maybe you follow a trending blogging topic like Wedding Wednesday where you post all things wedding related. Having a few topics you can talk about will help keep you on track and keep you from getting a writers block
- Have a schedule, and try to stick to it. I am not the greatest at this, but I have started a schedule to help get better at this. LOL. What I have learned so far, is that by having a schedule and a set time of the week to post about my favourite topics helps me stay on track and keeps me posting.
- Linking to Social Media, if you have a fun topic you just wrote about and it is so much fun you want to share it with others, build a little announcement and hit your Social Media followers with a queue to check it out. This will help you gain more readership and helps with your SEO!
- Don’t feel as though you have to over due it. I got caught up in the “you have to do this, and its best if you do that…” and I literally stressed myself into a writers block. Somedays, you can write 10 blogs in one day, other days you can’t get a single word on paper. That is okay. Use your schedular for days when you have a case of verbal diarrhoea and post them for days and weeks in advance so when a dry spell hits you aren’t without some material!
If you are still wondering what a blog is and why you should care about them, check out this post from earlier this month.