How to Plan an Unforgettable Wedding Experience for Your Guests
Planning a wedding is likely the biggest party anyone will ever plan in their lifetime. And if that is the case why not shock and awe your guests with a well planned, unforgettable, wedding experience?
I am sharing this stunning event with you because although it is not a wedding, I feel there are some aspects of planning an event like this that could be incorporated into a wedding! Just like planning a wedding lots of thought and time goes into procuring the host venue, food choices, invites and decor to pull off a cohesive atmosphere. And although there is a lot of branding consideration within this stunning event, you too could “brand” your wedding.
Let’s talk about branding really quick. Branding is a way to make a product or service stand out amongst its competition. Think about your favourite brand for a moment. Maybe you love Tiffany’s; you probably love this brand because from the moment you enter the store you know exactly what to expect. You know you are going to walk into a fashionably designed showroom, you are going to get helpful and professional customer service, the product is beautiful, timeless and of exceptional quality and once you have made a purchase you are going to receive a Tiffany’s blue box with a hand tied white bow on top! Everything about this experience makes you feel valued and special by the brand.
Now, think about this experience…your wedding could leave this exact impression on your guests if you put some time and research into your planning. Taking your theme one step further and creating a lifestyle around your theme elevates your wedding day! From the stationary to the venue, and the professionals you choose to work with will all play an important part in building your wedding brand. The stationary will be your guests first impression of your wedding day lifestyle. Picking luxury paper and elegant fonts will help your guests in choosing what to wear to your wedding (elegant and classic will likely tell your guests to wear a dressier attire, where as, a rustic and casual looking invitations might translate to your guests that a little summer dress is more acceptable for your wedding). I am sure you can see where I am going with this.
Grey Goose, chose the theme “Sunset Soiree” to kick off the launch of their French Riviera themed vodka bottle. Guests were encouraged to dress in a French Riviera style fashion and partake in a sunset soiree complete with a picnic dinner (here is where theme meets lifestyle). Pops of bright blue and white were everywhere. They branded stemware so that everyone who took a selfie would post their brand on social media so those viewing the images knew where they were and who they were celebrating! You can easily do this too, by planning a stylish dinner, decor and themed cocktails, you could even have a custom logo made just for you and your groom. Grey Goose’s guests were encouraged to interact and play with the props they provided. These props acted as a sort of Photo Booth. With blue bicycles, a little sail boat and a blue porch swing, the guests could take selfies on purpose filled props that added to the atmosphere and severed as brand awareness on social media! Checkout #sunsetsoiree too see more of the guests photos on Instagram.
As a photographer, when I am photographing events and weddings that have a consistent and cohesive theme and vision, the photos I produce speak volumes. My clients receive a portfolio that flows from one image to the next and tells the complete story of their wedding day without any distractions. Soliciting the help of a wedding planner or decorator for your wedding will help make sure that you stick to your theme without any odd additions that don’t flow together. For example: If Grey Goose hadn’t kept all the details of their event French Riviera with Blue and White details and added pops of Orange or Fuchsia, then it would have looked sloppy and confusing.
Suggestions on ways to help keep your theme cohesive:
- Hire a professional wedding planner or decorator
- Create mood boards on Pinterest (create no more than 3 and then pick one of those 3 and stick to it)
- Wherever possbile, create opportunities for guest photos by adding a few props that relate to your theme
- Keep it simple, but keep it thoughtful. The little details are what can make or break the impact of your wedding decor